Hawthorn water recently read an article on the Sina Weibo microblogging long, the business magazine forwarded Mr. Chi Leung Jun "Why do not fly ordering system", reading some different views, willing to work with Mr. Liang Jun questionable, it can making industry, the red hot buffet consumers, entrepreneurs also makes this problem more clear understanding. the red hot buffet
First need to clarify that the above mentioned mobile phones, ipad ordering system, whether it is for consumers to prepare restaurant a la carte system, or consumer-owned mobile phone, ipad la carte system? Until this problem is not clear, is unable to discuss, because it simply did two different things, are very large gap between the two things that can not be put together to discuss. But Mr. Chi article content point of view, seems to confuse the two: I thought he was in front of the discussion is that the system for consumers to prepare the restaurant, but in the end the first 9:00, talked about the remote ordering, this scenario seems is a consumer-owned mobile phone, ipad system, just from this point of view, a la carte system do not fly this conclusion on a very rigorous.
If the restaurant ordering system to provide consumers, so basically this is a restaurant management system company, due to the emergence of mobile phones and ipad, causing many restaurant management company passion for the restaurant to provide mobile phone, ipad or a la carte system, Of course, there are companies from doing print recipes from doing wifi hotspot, from doing all kinds of food and beverage related industries cut into the phone, ipad la carte items, the red hot buffet in this sense, Mr. Chi 1-8 record the views of the majority of all is correct, I always agree, but it is also still involved in what the restaurant to use the system, different restaurants, these issues are not the same consideration and treatment. For some high-end restaurant business class, there is no advancing ipad la carte restaurant event is related to the identity of the image of the restaurant, the rest of those problems, though there are, but it can be overcome. Therefore, mobile phone or ipad meal at a fine restaurant or concerned with image and part of the public service class restaurant can be applied, but not for many popular categories, with special emphasis on the rate of turn Taiwan public restaurants, fast food and fast food restaurants prospective.
Provided by phone or ipad la carte restaurant systems company, mostly the red hot buffet catering software company, or various types of electronic cookbook company, is characterized by the restaurant the red hot buffet offers a variety of software, hardware, system solutions, a la carte scene after most consumers to shop The application, therefore, this type of cell phone or ipad ordering application, you are very much restricted, usually not remotely a la carte, or does not support online payment feature. Such is the nature of the company's software company, usually a restaurant-oriented software and hardware installation, implementation, training, but does not provide consumer-oriented operations and customer service, the nature of these companies belong to the software company's gene. Therefore, the limitations the red hot buffet of these products, or their problems, Chi Wen 1-8 points have talked more comprehensive, not repeat them here.
Consumer-owned mobile phone or ipad carte restaurant without having to provide mobile phone, ipad and other hardware devices, without worrying about a series of problems maintenance, management, use and so on, there was no problem to replace the original system, catering management system catering inside management system, mobile phone ipad la carte restaurant is the use of Internet technology the red hot buffet to provide services to consumers, is part of an independent external system, the red hot buffet which extends the time and space services (consumers anywhere à la carte, the next single), for restaurant the red hot buffet save a la carte, reservations, labor costs checkout link, self-oriented meal, checkout was rigid in labor costs rose today, its significance Needless to say; accumulated order transaction the red hot buffet data network can increase the value of precision marketing, you can easily by consumers from the media microblogging, the red hot buffet interactive micro-channel marketing the red hot buffet to get more opportunities for interaction.
These products there is also a big drawback, is a huge promotion costs for consumers, which is usually not a single restaurant the red hot buffet can afford, in this area for entrepreneurs to provide a clear understanding of the position, but also very necessary. These companies provide the red hot buffet the network for the restaurant Restaurant (on the PC side and on the phone and ipad end) construction and operation, usually the Internet company's genes, not only offers a restaurant for installation, implementation, training services, but also for consumers and customers to promote services. the red hot buffet It is because of the need to promote consumer-oriented, companies need to invest huge resources, it does not generally start-up companies can afford.
Indeed, we are in business practices the red hot buffet also often encounter businesses catering to confuse these two types of products, took the opportunity to explain the red hot buffet the different nature of these two types of products, development, implementation, training, operations there is a big difference between these two types of clear different nature of the product, for the restaurant, the future what kind of products they need, there will be a more clear understanding, and for entrepreneurs, how much they have available resources, where his good (more good at doing software engineering, or the Internet class products, operations?), what can not be done ordering system, or do what was tricky ordering system, there will be a more clear understanding of. For in these two different types of companies ordering system, the relationship between them is more of a partnership, the red hot buffet because the software is responsible for managing the restaurant inside the restaurant business, and the network ordering, payment, marketing through the red hot buffet the Internet The service, marketing and management extends to the space outside the restaurant, the cooperation of these two types of systems, will constitute a relatively complete information solutions restaurant. VIA also concern Wang Jimin Weibo @ coffee horizon; Sina Journal: Food O2O; blog: http: //blog.sina.com.cn/u/1400091243 QQ: 107942520
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