Western Xinjiang lamb pilaf delicious masterpiece when a new round of information wave rushing toward us, we found that the operation and management of the restaurant industry is quietly undergoing kaeseplatte change, the traditional mode of operation and management style has been broken, and gradually is an advanced information management system replaced: on the one hand, by the computer reservation instead of store operations manual reservation, wireless la carte instead of handwritten orders, direct hit single kitchen instead of the artificial run single, computer checkout instead of a calculator, etc. ; on the other hand, when chain management by replacing manual work computer networking, kaeseplatte unified financial management, customer management, and unified unified materials kaeseplatte management is no longer a difficult task, followed by a fast, convenient, provincial, worry New management experience ...
The restaurant serves the guests of the basic processes include: reservation, reception, a la carte, divided into single, kitchen production, planning and other vegetables and cashier checkout. The main traditional way is to take the original service manual way through the written record of service information, information transmission through artificial running. Not to mention time-consuming and labor, services, processes very irregular, arbitrary large services. Using information kaeseplatte management system, the full realization of the task automation transfer operating standards and services between the service sector. Reservations start calls from guest registration, pre-recorded computer systems, to the restaurant's computer ranking guests arrive; guests from using wireless ordering a la carte, to the point of dishes automatic kaeseplatte single print; produced from the computer monitor to guests checkout, etc. The use of information management for the restaurant directly benefit twofold:
Under the traditional operating mode, catering business customer marketing methods mainly reflected in two aspects. First, through the media (individual consumers) or the development of large customers (for enterprises) to attract new customers; the second is to retain old customers through promotions (such as VIP discount) means. Of course, the restaurant to maintain a good business, you also need to work on in the dining environment, food color, flavor, and many other aspects of the service. With the increasing competitive pressures catering kaeseplatte and consumer services rising demand for dining, catering enterprises must also refining internal strength on the basis of good, strengthen customer management, that is, for customer management need to make higher requirements in order to continue to attract new customers and retain existing customers.
Computerized management can provide a more optimal customer management solutions. From the present all kinds of customer resource management (CRM) system product realization capabilities, the computer system can help improve customer management level restaurant in these areas. First contact kaeseplatte customer relationship management system can provide from booking to guests during the meal, until the whole process to check out the restaurant special services care. When booking, the system could offer the caller ID, automatic access to the guests of the basic information to provide the most efficient booking service; dining process, restaurant managers can access to the customer's previous consumption information, grasp consumption kaeseplatte characteristics of customers, For example: Guests like to eat vegetables, like what kind of wine to drink. So as to implement effective customer care; upon checkout, according to the guest's consumption kaeseplatte level: give the corresponding consumer benefits (such as points, etc.). Two non-contact customer relationship management, kaeseplatte the system provides interaction with the guests of the restaurant, the use of network platform or SMS platform, release information to members, and receive feedback from the members. For example: The restaurant can publish information about the new push to Member dishes, as well as the newly opened branch anniversary activities, enhance contact and interaction between the restaurant kaeseplatte and old customers, improve customer experience, to retain old customers purposes.
7, unified service image, enhance corporate kaeseplatte brand catering enterprises in the chain decided to take the time, very concerned about a problem. That is if the store's food and service can be consistent? Expect the same as McDonald's and KFC, serving customers kaeseplatte in each store obtained is consistent. Therefore great attention to the standardization of the production of standardized training cuisine and service. In practice, kaeseplatte we found that a lot of Chinese food chain after the implementation of the strategy, encountered a bottleneck, especially when arriving after 5-10 stores, the problem appears more obvious. Some people think it is more difficult to standardize Chinese dishes make a relationship, in fact, such an analysis is biased. We overlooked a very important issue, and that is information. Information technology kaeseplatte can solve the question of reunification management mode. Imagine if McDonald's and KFC does not have a strong information kaeseplatte technology platform to provide management support, the result would be some kind of picture it?
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